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After Seven Years The Camaro Is Back

By Cheryl Wade
of the Daily News
cwade@mdn.net
Published: Friday, May 15, 2009 11:27 AM EDT

AMANDA LARAE LARKIN | photo@mdn.net Pat Gagne, of Gladwin, admires the new 2010 Chevy Camaro with his wife, Debbie Gagne, left, as the car sits on display at Garber Chevrolet Thursday afternoon. "It's so cool!" Gagne said of the car as he walked around it. The new car, with a design similar to vintage Camaro's, will sell for around $28,000-$37,000.


For one auto sales consultant who owns three Camaros, selling them again after a production hiatus is a real joy.

 The Camaro is Matt Kennedy's "favorite model by far." It doesn't matter what year - he loves them all. Now, he's selling the 2010 Camaros at Garber Chevrolet. The car hasn't been made since 2002, and Kennedy and General Manager Kevin Parker agree the new ones are turning heads.



"We wish we had tons of them," Kennedy said. "We don't have one (customers) can sit in and drive."

 Garber Chevrolet has received three Camaros; two have been delivered and one's been spoken for.


It's been a long time since General Motors has drummed up this kind of attention with a product, Parker said. 

"It's great to see that GM is still building gotta-have products," he said. "If anything's going to pull us through, it's gotta-have products.

"We've probably had 100 people stop by the dealership to take a look."

He said some of the lookers haven't been in a GM dealership for years, maybe never.


"If you're 15 or 75, it's something you want to get close to," he said.

The styling is retro - the long hood, the short trunk lid and sleek coupe design, Kennedy said. "That's the way they were in 1969."


The Camaro went on sale Sept. 29, 1966, for the 1967 model year. In the early years, it was the muscle car that went head to head with the Ford Mustang. In the 1970s, the car "got a little bit more laid back" because of concerns over emissions, Kennedy said. By the 1980s, performance had returned, with the added benefit of better mileage. From the 1990s until 2002, performance improved but sales declined.

Despite the retro look, there's modern technology built in, Parker said. Earlier Camaros were "kind of clumsy," delivering a bumpy ride that wasn't comfortable.

"If you wanted a performance car, you had to sacrifice lots of things, and that's not the case anymore," he said.

The V6 puts out more than 300 horsepower while getting nearly 30 miles to the gallon, he said. A few years ago, that would have been impressive in a V8. The current V8 packs about 400 horsepower. The V6 goes from 0 to 60 mph in 4.7 seconds, the V6 in 6.1 seconds.

Prices start at $22,900 and top out around $34,000.

Parker is pleased that the Canadian plant where the Camaro is built has capacity for 100,000 vehicles. The plant is known for its quality of work, Kennedy said. GM has presold 14,000 cars, and those vehicles might be available as early as July or as late as October.

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Garber Chevy Adding Hybrid Vehicle Options

Daily News photos/BRETT MARSHALL

Garber Chevrolet of Midland is one of a few dealers within Michigan to carry the new 2008 Tahoe Hybrid.

Garber Chevrolet is embracing hybrid vehicles as it brings the next generation of Chevy products to Midland.


The local dealership currently has a Tahoe Hybrid on the lot, and expects to get the Malibu Hybrid and a pickup truck hybrid in the coming months.


The vehicles, which use battery power to ease the load on gas engines, are part of the spectrum that will bring Chevys from gas-friendly to gas-free.


Kevin Parker, managing partner, said people have been showing interest in hybrids. He said the vehicles appeal to people's sense that they can do something to help the environment.


"You want to feel like you're doing your role," he said. " And one person can make a difference."


The gas savings driving a hybrid compared to a traditional Tahoe can be as much as 50 percent. The full-size SUV's two-wheel drive hybrid model gets 21 miles per gallon in the city compared to the traditional model's 14 miles per gallon.


To prepare for an expected rise in demand for the products, Garber's service technicians and sales staff have undergone training that allows the dealership to sell and service the hybrids.


Riding in a Tahoe Hybrid shows the quietness of its two electric motors, then the power of its 6.0-liter V-8 engine. The two-mode hybrid system improves fuel economy by tuning the engine off during while idling, using electric-only propulsion at low speeds, engaging in electric boosting during brisk acceleration, cutting off fuel to the engine during deceleration and more.


Elgie Bright, regional Chevrolet sales manager for GM, said the two-mode hybrid system uses smaller electric motors compared to one-mode systems and can be used with almost any size engine. That makes them a good fit for vehicles such as the Tahoe, which might be used for towing.


"They have the ability to move it across all the lines," he said of GM's two-mode systems, so more models could feature hybrid options in the future.

Chevrolet's Tahoe Hybrid is equipped with a two-mode hybrid propulsion system that combines both battery and gasoline power resulting in 50 percent better fuel economy than the normal Tahoe.


A Tahoe Hybrid costs about $4,000 more than a traditional model. The Malibu is expected to cost less than $2,000 above the tradition model, and qualifies for federal tax credits.


"Those are the first that are slated, and there's more to come," Parker said of models available in hybrid form.


When those are available, Parker expects demand to increase for various models and he hopes the company's suppliers can keep up with demand.


Chevy competitor Ford Motor Co. also features two SUV hybrid models — the Escape and the Mariner.

The new 2008 Chevrolet Tahoe Hybrid is the first vehicle seen when entering the Garber Chevrolet lot.

    

    



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News and Events

Cash For Clunkers
Cash for Clunkers What does this mean for you? Visit the Car Allowance Rebate System to find out more! ...
After Seven Years The Camaro Is Back
By Cheryl Wade of the Daily News cwade@mdn.net Published: Friday, May 15, 2009 11:27 AM EDT For ...
Garber Chevy Adding Hybrid Vehicle Options
Daily News photos/BRETT MARSHALL Garber Chevrolet of Midland is one of a few dealers within Michigan ...